Meanings
- informalneologismuncountableProduct packaging that uses quirky and eye-catching text or images to attract the buyer.
2 more examples
Laidback labelling is here to stay. However normalised "wackaging" becomes, I just can't shake the feeling that talking food is best left to toddlers. Lucie Bright of Innocent is probably right that this cultural lightening up is, broadly, a good thing. But must we label food in such a self-consciously crazy way?
2014 March 25, Sophy Grimshaw, The GuardianA mash up of wacky and packaging, wackaging is a way of marketing which makes everything 'such fun'! Or, in the case of dog food marketing, such natural, wholesome, everything-in-the-garden-is-rosy fun. That can of food you're serving up? From the picture on the side, you'd think it was lovingly prepared by the WI in a church hall kitchen.
2016, Kate Bendix, The Dog Diet: Eight weeks to a happier, healthier dog
Origin
Cite this entry
wackaging. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/wackaging
“wackaging.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/wackaging. Accessed November 2, 2026.
WatkinsX Dictionary, s.v. “wackaging,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/wackaging.
Source: wackaging on Wiktionary, CC BY-SA 4.0.