woke-washing

A form of wokewashing — The use of social justice in marketing campaigns.

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Meanings

nounwoke-washing (uncountable)
  1. alternativeuncountableAlternative form of wokewashing.

    Whether you think it’s “woke-washing”, or companies raising and mainstreaming important issues, this is a phenomenon that is not only here to stay, but will keep on growing.

    2019 May 23, Owen Jones, “Woke-washing: how brands are cashing in on the culture wars”, in The Guardian, →ISSN
Cite this entry
APA

woke-washing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/woke-washing

MLA

“woke-washing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/woke-washing. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “woke-washing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/woke-washing.

Source: woke-washing on Wiktionary, CC BY-SA 4.0.