Meanings
verbwokewash (third-person singular simple present wokewashes, present participle wokewashing, simple past and past participle wokewashed)
present singular third person wokewashes · participle present wokewashing · participle past wokewashed · past wokewashed
- derogatoryintransitiveTo use social justice issues as part of a marketing campaign.
Origin
From woke (“aware of social-justice issues”) + -wash.
Full word history & related roots →Cite this entry
APA
wokewash. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/wokewash
MLA
“wokewash.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/wokewash. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “wokewash,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/wokewash.
Source: wokewash on Wiktionary, CC BY-SA 4.0.