word of mouth

noun

The verbal means of passing on information; viva voce.

“The book didn't need to be advertised; it became popular solely by word of mouth.”

Meanings

nounword of mouth (uncountable)

alternative word-of-mouth

  1. idiomaticuncountableThe verbal means of passing on information; viva voce.

    The book didn't need to be advertised; it became popular solely by word of mouth.

    2 more examples

    Kevin heard it on the radio / Hugh informed word of mouth / Carla read it in the news / Caught it all, just a touch

    1986, “Just a Touch”, in Lifes Rich Pageant, performed by R.E.M.

    You'll never get bad information / If you believe in the word of mouth

    1991, Mike Rutherford, Christopher Neil, “Word of Mouth”, performed by Mike + The Mechanics

Synonyms & antonyms

noungossip spread by spoken communication

Synonym sets from Open English WordNet, CC BY 4.0.

Translations

Bengali মুখের কথা
  • মুখের কথা (mukher kotha)verbal means of passing of information
Catalan boca-orella
  • boca-orellaverbal means of passing of information
Chinese Mandarin 口口相傳 /口口相传, 口傳 /口传
  • 口口相傳 /口口相传 (kǒukǒu xiāngchuán)verbal means of passing of information
  • 口傳 /口传 (kǒuchuán)verbal means of passing of information
Danish mund til mund
  • mund til mundverbal means of passing of information
Dutch mond-tot-mond, mond-tot-mond communicatie
  • mond-tot-mondverbal means of passing of information
  • mond-tot-mond communicatieverbal means of passing of information
Esperanto perbuŝo
  • perbuŝoverbal means of passing of information
Finnish suupuhe
  • suupuheverbal means of passing of information
French bouche à oreille
  • bouche à oreilleverbal means of passing of information
German Mundpropaganda, Mund-zu-Mund-Propaganda
  • Mundpropagandaverbal means of passing of information
  • Mund-zu-Mund-Propagandaverbal means of passing of information
Greek από στόμα σε στόμα
  • από στόμα σε στόμα (apó stóma se stóma)verbal means of passing of information
Hungarian élőszó
  • élőszóverbal means of passing of information
Icelandic munnlega
  • munnlegaverbal means of passing of information
Indonesian getok tular, dari mulut ke mulut
  • getok tularverbal means of passing of information
  • dari mulut ke mulutverbal means of passing of information
Italian passaparola
  • passaparolaverbal means of passing of information
Japanese 口コミ, 口伝
  • 口コミ (kuchikomi)verbal means of passing of information
  • 口伝 (kuden)verbal means of passing of information
Korean 구전
  • 구전 (gujeon)verbal means of passing of information
Latin viva voce
  • viva voceverbal means of passing of information
Polish poczta pantoflowa, wici
  • poczta pantoflowaverbal means of passing of information
  • wiciverbal means of passing of information
Portuguese boca a boca, passa-palavra
  • boca a bocaverbal means of passing of information
  • passa-palavraverbal means of passing of information
Russian сарафа́нное ра́дио
  • сарафа́нное ра́дио (sarafánnoje rádio)verbal means of passing of information
Spanish boca a boca, boca-oreja
  • boca a bocaverbal means of passing of information
  • boca-orejaverbal means of passing of information
  • de boca en bocaverbal means of passing of information
  • de dicho en dicho (disused)verbal means of passing of information
Swedish mun till mun
  • mun till munverbal means of passing of information
Turkish dedikodu gazetesi
  • dedikodu gazetesiverbal means of passing of information
Cite this entry
APA

word of mouth. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/word%20of%20mouth

MLA

“word of mouth.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/word%20of%20mouth. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “word of mouth,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/word%20of%20mouth.

Source: word of mouth on Wiktionary, CC BY-SA 4.0.