wow factor

noun

The feature of a situation, product etc. that generates amazement and excitement.

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Meanings

nounwow factor (plural wow factors)

plural wow factors

  1. informalThe feature of a situation, product etc. that generates amazement and excitement.

    The Zaha Hadid-designed Aquatics Centre provides the wow factor for London's Olympics but its legacy is contentious.

    2012 January 28, The Guardian
    1 more example

    Today's Nissan GT-R, for example, is a shockingly rapid and capable machine, but it doesn't have the wow factor of a Lamborghini.

    2015, evo: Supercars, page 9
Cite this entry
APA

wow factor. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/wow%20factor

MLA

“wow factor.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/wow%20factor. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “wow factor,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/wow%20factor.

Source: wow factor on Wiktionary, CC BY-SA 4.0.