Etymology

Frutiger Aero

Today it means: An Internet aesthetic characterized by modern and organic themes associated with nature, glass, water and air. Full definition →

German Frutiger
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The story

  1. German · borrowed fromFrutiger
  2. English todayFrutiger Aero

Coined by Consumer Aesthetics Research Institute member Sofi Lee in 2017. From Frutiger (“a sans-serif typeface”), from German Frutiger, the surname of its designer in turn meaning “of Frutigen”, and (Windows) Aero (“a design language”), a backronym for Authentic, Energetic, Reflective, and Open.

Etymology from Wiktionary, CC BY-SA 4.0.