The story
After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra.
Etymology from Wiktionary, CC BY-SA 4.0.
Mondeo Man
Today it means: A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election. Full definition →