Mondeo Man

noun

A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.

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Meanings

nounMondeo Man (plural Mondeo Men)

plural Mondeo Men

  1. UKA stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.

Origin

After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra.

Full word history & related roots →
Cite this entry
APA

Mondeo Man. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/Mondeo%20Man

MLA

“Mondeo Man.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Mondeo%20Man. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “Mondeo Man,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/Mondeo%20Man.

Source: Mondeo Man on Wiktionary, CC BY-SA 4.0.