Etymology

blandishment

bland·ish·ment
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Today it means: Often in the plural form blandishments: a flattering speech or action designed to influence or persuade. Full definition →

Middle English blaundishen ← Middle French blandir ← Latin blandīrī
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The story

  1. Proto-Indo-European · derived from*(s)mel-“erroneous, false; bad, evil”
  2. Latin · derived fromblandīrī
  3. Middle English · derived from-ishen
  4. Middle French · derived fromblandir
  5. Middle English · inherited fromblaundishen“to flatter; to fawn; to be enticing or persuasive; to be favourable; of the sea: to become calm”
  6. English todayblandishment

From blandish (“to persuade someone by using flattery, to cajole; to praise someone dishonestly, to flatter or butter up”) + -ment (suffix forming nouns from verbs, having the sense of ‘the action or result of what is denoted by the verbs’). Blandish is derived from Middle English blaundishen (“to flatter; to fawn; to be enticing or persuasive; to be favourable; of the sea: to become calm”) [and other forms] (whence blaundice (“flattery, blandishment; caresses, dalliance; allurement, attractiveness; deceitfulness, deception”) [and other forms]), from Middle English blaundishen, from blandiss-, the extended stem of Middle French blandir + Middle English -ishen (suffix forming verbs). Blandir is derived from Latin blandīrī, the present active infinitive of blandior (“to fawn, flatter; to delude”), from blandus (“fawning, flattering, smooth, suave; persuasive; alluring, enticing, seductive; agreeable, pleasant”) (ultimately from Proto-Indo-European *(s)mel- (“erroneous, false; bad, evil”)) + -iō (suffix forming causative verbs from adjectives).

Words from the same roots

Middle Englishblaundishen all →

Middle Frenchblandir all →

Latinblandīrī all →

Proto-Indo-European*(s)mel- all →

malimaskermorphewblandishmilse

Etymology from Wiktionary, CC BY-SA 4.0.