The story
From environmental + storytelling. The phrase gained prominence as an internet meme and caption for images on Twitter in the early 2020s. (See KYM.)
Etymology from Wiktionary, CC BY-SA 4.0.
environmental storytelling
Today it means: The art of conveying narrative elements through the game's environment rather than direct exposition; the method of using a space's design, objects, and subtle details to create a story that players can piece together on their own, making them active participants in the narrative. Full definition →