Cupertino

1. A city in Santa Clara County, California, United States.

   I was desperate for something (anything!) to latch onto, to be interested in. But Cupertino was featureless.

   2019, Jenny Odell, “Exercises in attention”, in How to Do Nothing: Resisting the Attention Economy, Brooklyn, NY: Melville House, →ISBN, page 96

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   The decision will impact Saratoga, Cupertino and Los Altos Hills because the sheriff's office manages public safety in those cities.

   2026 February 24, Dustin Dorsey, “Santa Clara County to stop using Flock Safety cameras in several cities after privacy concerns”, in KGO-TV, archived from the original on 02 Mar 2026

2. metonymicallyApple Inc.

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   A major difference between Apple and other companies in bringing AI to the masses is that Cupertino is more open to partnerships—such as the one it has with OpenAI. The idea is that Apple will combine its own machine learning models with generative AI technologies from partners to power features within Apple Intelligence.

   2025 June 24, Anuj Bhatia, “Why both Apple and Meta are interested in buying Perplexity AI”, in Indian Express, archived from the original on 25 Jul 2025

plural Cupertinos

1. informaluncommonAn incorrect spellchecking suggestion due to the Cupertino effect.

   Sure enough, there are dozens of Cupertinos to be found in online documents from the UN, EU, NATO, and other international organizations.

   2007 November 1, Ben Zimmer, “When Spellcheckers Attack: Perils of the Cupertino Effect”, in OUPBlog, archived from the original on 18 Feb 2012

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   Cupertinos can also be a serious business. Consider the case in 2012 of a school in the state of Georgia which was evacuated after a text message reading ‘gunman be at west hall today’ was reported to police.

   2013, Tom Chatfield, chapter 20, in Netymology, →ISBN