FoodTok

FoodTok can be a dizzying mash-up of competing birria taco recipes, fufu reviews, and Coca-Cola pot roast recipes passed down from sorority cookbooks. […] On FoodTok, I get to see how people eat and cook in their everyday lives, to peer into virtual kitchen windows like a voyeuristic passerby who just got a whiff of something delicious (or horrifying).

2021 February 9, Hazel Cills, “The Voyeuristic, Hypnotic Pleasure of FoodTok”, in Jezebel

What does your “For You” page look like on TikTok? Do you watch mostly dance challenges, lip syncs, comedians, travel videos or something else? Have you ever ventured onto food TikTok, or FoodTok? […] Why might someone aspire to be a FoodTok star? Have you ever wanted to become a TikTok celebrity for cooking or something else?

2021 May 28, Nicole Daniels, “Lesson of the Day: ‘TikTok, the Fastest Way on Earth to Become a Food Star’”, in The New York Times

TikTok recipes – or FoodTok, to use the parlance of the people – are a genre unto themselves. Creators post short videos of (usually) simple recipes that take fairly ordinary, well-trod ingredients (feta, tomatoes) and give them new relevance.

2022 August 5, Lauren Sams, “How TikTok is taking over your kitchen”, in Australian Financial Review

FoodTok is an infinite recipe book, a source of information, comfort and entertainment, and, at the same time, a disgusting universe of ever more ungodly “hacks”, tricks and challenges. […] Not-so-secret sploshing content resides in the overlapping midpoint of FoodTok’s Venn diagram, with “appealing” on one side and “outrageous” on the other.

2023 April 22, Eloise Hendy, “Dorito casseroles, butter diets and how weird food took over the internet”, in The Independent