Frutiger Metro

noun

An aesthetic characterized by flat vector graphics, abstract shapes and flourishes, human silhouettes, and music-themed elements like speakers; blending the glossy stylization of its predecessor Frutiger Aero with Microsoft's flat Metro UI (Windows 8) for energetic, youth-focused branding on CDs, video games, and tech advertisements. This aesthetic originated in the late 2000s and early 2010s, when it featured prominently in media, but it gained a cult following in the 2020s.

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Meanings

nounFrutiger Metro (uncountable)
  1. uncountableaestheticAn aesthetic characterized by flat vector graphics, abstract shapes and flourishes, human silhouettes, and music-themed elements like speakers; blending the glossy stylization of its predecessor Frutiger Aero with Microsoft's flat Metro UI (Windows 8) for energetic, youth-focused branding on CDs, video games, and tech advertisements. This aesthetic originated in the late 2000s and early 2010s, when it featured prominently in media, but it gained a cult following in the 2020s.

Origin

Combining the Frutiger typeface family (named after designer Adrian Frutiger) with Microsoft's Metro design language of Windows 8.

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Cite this entry
APA

Frutiger Metro. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/Frutiger%20Metro

MLA

“Frutiger Metro.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Frutiger%20Metro. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “Frutiger Metro,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/Frutiger%20Metro.

Source: Frutiger Metro on Wiktionary, CC BY-SA 4.0.