Meanings
proper noun
- A principle stating that the most effective design for a product is one that is "Most Advanced, Yet Acceptable", or one that combines familiarity and novelty.
Origin
Coined by American industrial designer Raymond Loewy in 1951 to describe his own design methodology.
Full word history & related roots →Cite this entry
APA
MAYA principle. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/MAYA%20principle
MLA
“MAYA principle.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/MAYA%20principle. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “MAYA principle,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/MAYA%20principle.
Source: MAYA principle on Wiktionary, CC BY-SA 4.0.