nolo

comparative more nolo · superlative most nolo · alternative NoLo · alternative NOLO

1. UKHaving no or low alcohol content; being low-alcohol or alcohol-free

   NoLo (no alcohol, low alcohol) is one of the hottest trends in the drinks industry.

   2019 February 9, Bridget Arsenault, “Why Bacardi's Employees Are Visiting More Than 1,000 Bars In 130 Cities This Year”, in Forbes

   4 more examples

   The UK drinks industry has embarked on a detox that extends beyond January with companies racing to bring out “nolo” (no- or low-alcohol) beers, spirits and cocktails to satisfy a thirst for hangover-free drinking.

   2020 January 20, Zoe Wood, “UK brewers invest in low-alcohol drinks trend”, in The Guardian

   No and low (nicknamed 'nolo') alcoholic beverages are set to be the UK’s biggest alcohol trend for 2020, according to a new study.

   2020 March 11, Lynn Rusk, “‘Nolo' drinks are the next big thing - but what are they?”, in Harborough Mail

   "Nolo" alcohol is set to be one of the driving trends of 2020, according to the craft brewers' trade organisation.

   2020 March 12, “'Nolo beer' sales rocket thanks to young teetotallers”, in BBC

   Encouragingly, sales of no or low-alcohol beer are up 30% since 2016 and “nolo” alcohol is set to be one of the driving trends of 2020, although I am sure trends are being reviewed in the light of the pandemic.

   2020 March 17, Helen Whately, “Alcohol Harm”, in UK Parliament