Meanings
- trademarkA brand name for a concentrated syrup, commonly diluted with water or milk to create a squash which is widely popular in South Asia; manufactured by the pharmaceutical companies Hamdard Laboratories (India), Hamdard Laboratories (Waqf) Pakistan, and Hamdard Laboratories (Waqf) Bangladesh.
Hakim Abdul Majeed named this drink Rooh Afza – the soul refresher.[…]That in the decades to come, Rooh Afza would travel far beyond the lanes of Old Delhi to 37 countries.[…]That moment in Times Square was a bold announcement: Hamdard had global aspirations for Rooh Afza.
2022 April 25, Sanam Maher, “In Pakistan, Rooh Afza scents memories and refreshes souls”, in Al Jazeera, archived from the original on 25 Apr 20222 more examples
“Extending Rooh Afza consumption beyond the summer months, the drink is being promoted as an additive to increase at-home sales,” says Arshad Siddiqui, chief marketing officer. ¶ The company, which was established as a small Unani clinic in 1906 in old Delhi, developed Rooh Afza a year later.
2010 June 28, Sachin Kumar, “Across South Asia, this sweet drink is synonymous with summertime refreshment”, in Hindustan Times, archived from the original on 05 Jan 2018The Indian subcontinent has been drinking Rooh Afza for over a century.[…]Many South Asian desserts are flavoured with Rooh Afza, including kheer (a milky rice pudding) and falooda, which takes on a rose-coloured tint when its vermicelli and basil seeds are soaked overnight in Rooh Afza.
2018 June 4, Aina Khan, “How I Learned to Love Rooh Afza, the Pungent Rose Syrup of My Childhood”, in Vice, archived from the original on 03 Nov 2023
Origin
- Hindustani
- EnglishRooh Afza
Borrowed from Hindustani رُوح اَفْزا / रूह अफ़ज़ा (Rūh Afzā, literally “Soul Refresher”).
More words from Hindustani
Full word history & related roots →Translations
Arabic رُوح أَفُوزَا
- رُوح أَفُوزَا (Rūḥ ʔafūzā)brand of concentrated syrup
Bengali রূহ আফজা
- রূহ আফজা (Ruho Aphja)brand of concentrated syrup
Hebrew רוּ אַפְזָה
- רוּ אַפְזָה (Ru Áfza)brand of concentrated syrup
Hindi रूह अफ़ज़ा
- रूह अफ़ज़ा (Rūh Afzā)brand of concentrated syrup
Japanese ルーアフザ
- ルーアフザ (Rū Afuza)brand of concentrated syrup
Russian Рух Афза
- Рух Афза (Rux Afza)brand of concentrated syrup
Urdu رُوح اَفْزا
- رُوح اَفْزا (Rūh Afzā)brand of concentrated syrup
Cite this entry
Rooh Afza. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/Rooh%20Afza
“Rooh Afza.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/Rooh%20Afza. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “Rooh Afza,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/Rooh%20Afza.
Source: Rooh Afza on Wiktionary, CC BY-SA 4.0.