VSCO girl

plural VSCO girls

1. InternetTikTok aesthetic(A girl or woman who embraces) a trend or subculture of the late 2010s and early 2020s, characterized by heavy use of social media and relaxed, beachy fashion.

   The VSCO girl not only looks bright and beach-ready — she also radiates with a desire to “save the turtles.”

   2019 August 30, Becky Hughes, “What Does VSCO Think About the ‘VSCO Girls’?”, in The New York Times

   5 more examples

   The new kids will be over as soon as they get too old and the adolescent hordes find someone new to follow. Have you heard of the VSCO Girls? Google it. Your children probably already have.

   2019 September 1, Ty Burr, “Famous now vs. famous then”, in Boston Sunday Globe, volume 296, number 63, page N9

   You probably thought scrunchies were over, but let the VSCO girl assure you: they are not, and your belief otherwise is yet another indication that you are almost impossibly decrepit and old.

   2019 September 5, EJ Dickson, “All Hail the VSCO Girl, the Latest Gen-Z Meme to Make You Feel Impossibly Old”, in Rolling Stone

   There is much to learn on YouTube, including how to identify a Mukbang (a video/show in which a person eats a lot of food while talking to the audience) and a VSCO girl (oversize tees, stickered Hydro Flask, puka necklace, scrunchies, Birkenstocks and photos edited on VSCO).

   2019 September 13, Mary McNamara, “What I learned from 5 days of binge-watching YouTube”, in Daily Citizen, volume 108, number 164, page A9

   Khushboo Rathore, another 17-year-old at Blair, would like to be able to wear crop tops and bandeaus like other girls at school do, like the girls on Instagram who post the caption “hot girl summer” and like the “VSCO girls” who look beachy and effortless with their short shorts, scrunchies and Hydro Flasks.

   2019 October 6, Samantha Schmidt, “Parents navigate the dress code debate”, in The Washington Post

   But then I learned that these colorful bracelets — made by artisans in Costa Rica — are part of the larger “VSCO girl” trend, an “effortless, beachy” aesthetic popularized on social apps like TikTok.

   2019 November 12, Jackie Ashton, “When Your Tween Wants to Conform to the VSCO Girl Trend”, in The New York Times