ambush marketing

noun

A marketing strategy wherein advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.

Meanings

nounambush marketing (uncountable)
  1. uncountablebusinessA marketing strategy wherein advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.

Translations

Polish marketing podstępny, marketing pasożytniczy
  • marketing podstępnystrategy wherein advertisers associate themselves with an event without paying any sponsorship fee
  • marketing pasożytniczystrategy wherein advertisers associate themselves with an event without paying any sponsorship fee
Portuguese marketing de emboscada
  • marketing de emboscadastrategy wherein advertisers associate themselves with an event without paying any sponsorship fee
Cite this entry
APA

ambush marketing. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/ambush%20marketing

MLA

“ambush marketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/ambush%20marketing. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “ambush marketing,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/ambush%20marketing.

Source: ambush marketing on Wiktionary, CC BY-SA 4.0.