blipvert

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noun

A subliminal or nearly subliminal advertisement displayed for a very short time.

Scrabble 15
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Meanings

nounblipvert (plural blipverts)

plural blipverts

  1. A subliminal or nearly subliminal advertisement displayed for a very short time.

    The result was the passing of laws forbidding the use of such "blipvert" advertising, but rumors of its insidious presence abounded.

    2003, Andy Fyfe, When the Levee Breaks: The Making of Led Zeppelin IV
    2 more examples

    The blipvert condenses 30 seconds of advertising to 3 seconds in order to prevent viewers from switching channels during an advertisement.

    1991, Alan M Olson, Christopher Parr, Debra Parr, Video Icons and Values

    As with television, on the web a user is required to see the blipvert before moving onto their intended destination, unlike banner ads...

    2004, Rick Poynor, David Crowley, Nico Macdonald, John O'Reilly, Communicate: Independent British Graphic Design Since the Sixties

Origin

Blend of blip + advert; coined in the film Max Headroom: 20 Minutes into the Future (1985), in which they caused the nervous systems of certain viewers to overload.

Full word history & related roots →
Cite this entry
APA

blipvert. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/blipvert

MLA

“blipvert.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/blipvert. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “blipvert,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/blipvert.

Source: blipvert on Wiktionary, CC BY-SA 4.0.