boomerese

alternative Boomerese

1. informaluncountableThe (style of) language characteristic of baby boomers.

   actually there is no common boomerese.

   1999 October 13, noel_k...@my-deja.com, “MORE CONTRIBUTIONS TO THE NEW FAQ.”, in alt.fan.bgcrisis (Usenet), archived from the original on 27 Feb 2025

   2 more examples

   This is our first First Family from the baby-boomer generation. And, naturally, they speak boomer. In so doing, they legitimize boomerese. No more fines for “goes” for “said.” The language has changed and that’s just the way it goes.

   1994 March 7, Dick Feagler, “Language, there it goes again”, in The Plain Dealer, Cleveland, Oh., →ISSN, →OCLC, page 2-A, column 1

   “So, in this lifetime, will we live to see anything resembling an integral culture? Will a substantial portion of the population evolve from green meme to second tier, so that truly integral endeavors—from integral spirituality to integral medicine to integral education to integral business to integral politics—might begin to flourish, altering the shape of every institution on the planet? / “To lapse into boomerese, will we make it from the ‘green paradigm’ to an ‘integral paradigm’? […]

   2002, Ken Wilber, “The_Integral_Vision@IC.org”, in Boomeritis: A Novel That Will Set You Free, Boston, Mass.: Shambhala Publications, →ISBN, page 392

   Synonyms: boomerspeak

2. figurativelyinformaluncountableBehavior or attitude characteristic of baby boomers.

   Near as I can tell, Gen X is boomerese for "Don't trust anyone under 30."

   1995 November 21, AJF...@aol.com, “Gen X”, in bit.listserv.techwr-l (Usenet), archived from the original on 27 Feb 2025

   2 more examples

   “Our roots are very American,” notes [Emilio] Castillo. And their attitude is classic boomerese. “If you listen to Tower of Power,” Castillo says, “you’ll notice we don’t fit so well with what’s going on in the industry, and you know what? We don’t want to fit.” / “It’s tough to label them, and it’s been tough to market them, and maybe that’s why they appeal to people like us,” says Jack Silva, a fortysomething officer at a New Bedford bank. Towerheads are acutely aware of the generational connection.

   1997 June 5, Jon Keller, “A boomer band keeps the faith”, in The Boston Globe, volume 251, number 156, Boston, Mass.: Globe Newspaper Co., →ISSN, →OCLC, page A25, column 5

   How does a company get snookered into buying into such claptrap? The answer is that it all starts with flawed research, the results of which are almost certainly memorialized by whip smart under-40 creatives (or immature over-40 creatives) who have total certainty about their ability to speak “boomerese.”

   2007, Chuck Nyren, quoting Ageless Marketing blog, “Afterword to the Second Edition”, in Advertising to Baby Boomers, 2nd edition, Ithaca, N.Y.: Paramount Market Publishing, Inc., →ISBN, page 149

1. uncountableAlternative letter-case form of boomerese.

   “I never expected you to be a whole glory of women,” Darcy said. “Don’t blame me for the shifts in the attitudes of men. Get stuck into Helena Rubenstein . . . swab that cosmetic mob who bribe women to be frail to delude men.” / “Your Boomerese is already showing,” Goldie said.

   1981, Paul John Radley, chapter 18, in Jack Rivers and Me, 1st American edition, New York, N.Y.: Ticknor & Fields, published 1986, →ISBN, page 189

   2 more examples

   The Busters have a right to be angry, but what can they do about it? The Boomers, born when families had three or four kids, outnumber them. Because of their numbers and money (“disposable income” in Boomerese) they are demographically desirable to advertisers, and television and movies continue to cater to them and probably always will.

   1991 November 17, Bill Everhart, “From baby boom to bust”, in The Berkshire Eagle, volume 99, number 190, Pittsfield, Mass., →ISSN, →OCLC, page E2, column 3

   I myself was born in 1962, and I often say that I am an Xer who speaks fluent Boomerese. People like myself (a sub-group that some sociologists call Generation Jones) can help translate for later Xers what drives Boomers, and likewise can give guidance to Boomers on “just what is the Xers’ problem, anyway?”

   2013, John R. Mabry, “Xers Ministering to Boomers”, in Faithful Generations: Effective Ministry Across Generational Lines, New York, N.Y.: Morehouse Publishing, →ISBN, chapter 3 (The “Transformative” Generation—The Baby Boomers), page 109