Meanings
noun
- businessThe positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.
Translations
Finnish merkkiuskollisuus, brändiuskollisuus
- merkkiuskollisuuspositive feelings towards a brand and dedication to purchase from it
- brändiuskollisuuspositive feelings towards a brand and dedication to purchase from it
French fidélité à la marque
- fidélité à la marquepositive feelings towards a brand and dedication to purchase from it
German Markentreue
- Markentreuepositive feelings towards a brand and dedication to purchase from it
Italian fedeltà alla marca
- fedeltà alla marcapositive feelings towards a brand and dedication to purchase from it
Polish lojalność wobec marki
- lojalność wobec markipositive feelings towards a brand and dedication to purchase from it
Russian лояльность к бренду
- лояльность к бренду (lojalʹnostʹ k brendu)positive feelings towards a brand and dedication to purchase from it
Cite this entry
APA
brand loyalty. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brand%20loyalty
MLA
“brand loyalty.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brand%20loyalty. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “brand loyalty,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brand%20loyalty.
Source: brand loyalty on Wiktionary, CC BY-SA 4.0.