brand stretch

noun

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.

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Meanings

nounbrand stretch (countable and uncountable, plural brand stretches)

plural brand stretches

  1. countableuncountableadvertisingthe degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand's image.
Cite this entry
APA

brand stretch. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brand%20stretch

MLA

“brand stretch.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brand%20stretch. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brand stretch,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brand%20stretch.

Source: brand stretch on Wiktionary, CC BY-SA 4.0.