brandscape

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noun

The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.

Scrabble 17
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Meanings

nounbrandscape (plural brandscapes)

plural brandscapes

  1. The range of brands available in the market or a specific market segment, especially considered collectively as a cultural phenomenon.

    By now it should come as no surprise that the targets of these influential campaigns are three of the most familiar and best-tended logos on the brandscape: the Swoosh, the Shell and the Arches.

    2000, Naomi Klein, No Logo, Vintage Canada, →ISBN, page 365

Origin

Blend of brand + landscape. Anthropologist John Sherry is credited with coining term in 1986.

Full word history & related roots →
Cite this entry
APA

brandscape. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/brandscape

MLA

“brandscape.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandscape. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “brandscape,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/brandscape.

Source: brandscape on Wiktionary, CC BY-SA 4.0.