brandwash

B3R1A1N1D2W4A1S1H4

verb

To alter a brand in an attempt to improve negative public perception of the brand or company.

Scrabble 18
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Meanings

verbbrandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed)

present singular third person brandwashes · participle present brandwashing · participle past brandwashed · past brandwashed

  1. derogatoryTo alter a brand in an attempt to improve negative public perception of the brand or company.
nounbrandwash (plural brandwashes)

plural brandwashes

  1. derogatoryAn alteration of this kind.

Origin

Blend of brand + whitewash.

Full word history & related roots →
Cite this entry
APA

brandwash. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brandwash

MLA

“brandwash.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandwash. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brandwash,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brandwash.

Source: brandwash on Wiktionary, CC BY-SA 4.0.