brandwashing

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A form of brandwash — To alter a brand in an attempt to improve negative public perception of the brand or company.

Scrabble 22
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Meanings

verb
  1. gerundparticiplepresentpresent participle and gerund of brandwash
Cite this entry
APA

brandwashing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brandwashing

MLA

“brandwashing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brandwashing. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brandwashing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brandwashing.

Source: brandwashing on Wiktionary, CC BY-SA 4.0.