Meanings
alternative brick-and-mortar · alternative bricks and mortar · alternative bricks-and-mortar
- not comparablebusinessBuildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.)First known use mid-1990s
Brick and mortar retail stores face online competition.
1 more example
E-commerce is not the kiss of death for big, traditional brick-and-mortar business.
2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly" - not comparableUsed other than figuratively or idiomatically: see brick, and, mortar.
Synonyms: physical, traditional, old-fashioned
alternative brick-and-mortar · alternative bricks and mortar · alternative bricks-and-mortar
Synonyms & antonyms
adjectiveUsed other than figuratively or idiomatically: see brick, and, mortar.
Translations
Chinese Mandarin 實體的 /实体的, 實體店 /实体店
- 實體的 /实体的 (shítǐ de)buildings and property for the conduct of a business
- 實體店 /实体店 (shítǐdiàn)buildings and property for the conduct of a business
- 實體店 /实体店 (shítǐdiàn)buildings and property for the conduct of a business
Czech kamenný obchod
- kamenný obchodbuildings and property for the conduct of a business
Finnish toimitilat, kivijalka-
- toimitilatbuildings and property for the conduct of a business
- kivijalka-buildings and property for the conduct of a business
German konventionell, traditionell
- konventionellbuildings and property for the conduct of a business
- traditionellbuildings and property for the conduct of a business
Polish fizyczny, tradycyjny
- fizycznybuildings and property for the conduct of a business
- tradycyjnybuildings and property for the conduct of a business
Portuguese físico
- físicobuildings and property for the conduct of a business
Spanish tradicional, físico
- tradicionalbuildings and property for the conduct of a business
- físicobuildings and property for the conduct of a business
Turkish geleneksel, konvansiyonel
- gelenekselbuildings and property for the conduct of a business
- konvansiyonelbuildings and property for the conduct of a business
Cite this entry
brick and mortar. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/brick%20and%20mortar
“brick and mortar.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brick%20and%20mortar. Accessed November 5, 2026.
WatkinsX Dictionary, s.v. “brick and mortar,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/brick%20and%20mortar.
Source: brick and mortar on Wiktionary, CC BY-SA 4.0.