brick and mortar

adjective

Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.)

“Brick and mortar retail stores face online competition.”

First used mid-1990s

Meanings

adjectivebrick and mortar (not comparable)

alternative brick-and-mortar · alternative bricks and mortar · alternative bricks-and-mortar

  1. not comparablebusinessBuildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.)First known use mid-1990s

    Brick and mortar retail stores face online competition.

    1 more example

    E-commerce is not the kiss of death for big, traditional brick-and-mortar business.

    2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly"
  2. not comparableUsed other than figuratively or idiomatically: see brick, and, mortar.

    Synonyms: physical, traditional, old-fashioned

nounbrick and mortar (uncountable)

alternative brick-and-mortar · alternative bricks and mortar · alternative bricks-and-mortar

  1. UKuncountableBuildings, especially domestic housing.
  2. uncountableUsed other than figuratively or idiomatically: see brick, and, mortar.

Synonyms & antonyms

adjectiveUsed other than figuratively or idiomatically: see brick, and, mortar.

Translations

Chinese Mandarin 實體的 /实体的, 實體店 /实体店
  • 實體的 /实体的 (shítǐ de)buildings and property for the conduct of a business
  • 實體店 /实体店 (shítǐdiàn)buildings and property for the conduct of a business
  • 實體店 /实体店 (shítǐdiàn)buildings and property for the conduct of a business
Czech kamenný obchod
  • kamenný obchodbuildings and property for the conduct of a business
Finnish toimitilat, kivijalka-
  • toimitilatbuildings and property for the conduct of a business
  • kivijalka-buildings and property for the conduct of a business
German konventionell, traditionell
  • konventionellbuildings and property for the conduct of a business
  • traditionellbuildings and property for the conduct of a business
Polish fizyczny, tradycyjny
  • fizycznybuildings and property for the conduct of a business
  • tradycyjnybuildings and property for the conduct of a business
Portuguese físico
  • físicobuildings and property for the conduct of a business
Spanish tradicional, físico
  • tradicionalbuildings and property for the conduct of a business
  • físicobuildings and property for the conduct of a business
Turkish geleneksel, konvansiyonel
  • gelenekselbuildings and property for the conduct of a business
  • konvansiyonelbuildings and property for the conduct of a business
Cite this entry
APA

brick and mortar. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/brick%20and%20mortar

MLA

“brick and mortar.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brick%20and%20mortar. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “brick and mortar,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/brick%20and%20mortar.

Source: brick and mortar on Wiktionary, CC BY-SA 4.0.