brick-and-mortar

A form of brick and mortar — Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.)

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Meanings

adjectivebrick-and-mortar (not comparable)
  1. alternativenot comparableAlternative form of brick and mortar.

    Consolidating brick-and-mortar and online toy businesses may have been a good-faith strategy. What’s certain is that the deals helped generate $128 million in transaction fees for the owners.

    2018 June 13, Bryce Covert, “The Demise of Toys 'R' Us Is a Warning”, in The Atlantic, →ISSN
Cite this entry
APA

brick-and-mortar. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/brick-and-mortar

MLA

“brick-and-mortar.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/brick-and-mortar. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “brick-and-mortar,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/brick-and-mortar.

Source: brick-and-mortar on Wiktionary, CC BY-SA 4.0.