buy the rumor, sell the fact

proverb

One should purchase an asset based on positive speculation before an expected positive event, and then sell it once the event occurs for a profit, as the price often falls after the news breaks, because the anticipation has already elevated the asset price.

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Meanings

proverb
  1. businessOne should purchase an asset based on positive speculation before an expected positive event, and then sell it once the event occurs for a profit, as the price often falls after the news breaks, because the anticipation has already elevated the asset price.
Cite this entry
APA

buy the rumor, sell the fact. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/buy%20the%20rumor%2C%20sell%20the%20fact

MLA

“buy the rumor, sell the fact.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/buy%20the%20rumor%2C%20sell%20the%20fact. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “buy the rumor, sell the fact,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/buy%20the%20rumor%2C%20sell%20the%20fact.

Source: buy the rumor, sell the fact on Wiktionary, CC BY-SA 4.0.