clicks and mortar

noun

A business model that combines traditional retail outlets with an online presence.

Meanings

nounclicks and mortar (uncountable)
  1. uncountableA business model that combines traditional retail outlets with an online presence.

Origin

Punningly, from bricks and mortar and click (as with a computer mouse).

Full word history & related roots →
Cite this entry
APA

clicks and mortar. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/clicks%20and%20mortar

MLA

“clicks and mortar.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/clicks%20and%20mortar. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “clicks and mortar,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/clicks%20and%20mortar.

Source: clicks and mortar on Wiktionary, CC BY-SA 4.0.