clickstream

plural clickstreams

1. businessA profile of a user's activity in a web browser or other software, based on what is clicked.

   “My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”

   2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times

   1 more example

   Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…]

   2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies, John Wiley & Sons, →ISBN

   Synonyms: click path