content gap

noun

The difference between what users are looking for on the web, and the results they receive.

Meanings

nouncontent gap (plural content gaps)

plural content gaps

  1. SEO slangThe difference between what users are looking for on the web, and the results they receive.
    1 more example

    Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.

    2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing, Routledge, →ISBN
Cite this entry
APA

content gap. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/content%20gap

MLA

“content gap.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/content%20gap. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “content gap,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/content%20gap.

Source: content gap on Wiktionary, CC BY-SA 4.0.