copyline

plural copylines

1. A slogan produced by a copywriter; a brief quote used in advertising or on posters.

   In principle, the copyline (the descriptive tagline for the film) that is evolved for the campaign should work as a cohesive unit with the art.

   2005, Paul N. Lazarus, Produced By--: Balancing Art and Business in the Movie Industry, page 179

   2 more examples

   The British Cable Authority, for its part, in its special Code of Practice on Programme Sponsorship, issued on an experimental basis in 1985, permits the use of a short advertising copyline in addition to acknowledgement of the sponsor.

   1991, Programme Sponsorship and New Forms of Commercial Promotion on Television, →ISBN, page 39

   The ad featured a reclining model wearing only underwear and the copyline, 'Last year we ran an ad for Swedish lingerie. 78 women complained. No men.'

   2003, Jonathan Salisbury, Challenging Macho Values, →ISBN, page 154

   Synonyms: tagline