Meanings
nounslogan (plural slogans)
plural slogans · alternative sloggorne · alternative slughorn · alternative slughorne
- A distinctive phrase of a person or group of people (such as a movement or political party); a motto.
"Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, →OCLC - advertisingA catchphrase associated with a product or service being advertised.
- obsoleteA battle cry among the ancient Irish or highlanders of Scotland.
His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"
1805, Walter Scott, “Canto Fourth”, in The Lay of the Last Minstrel: A Poem, London: […] [James Ballantyne] for Longman, Hurst, Rees, and Orme, […], and A[rchibald] Constable and Co., […], →OCLC, stanza XXIV, page 115
Synonyms & antonyms
nounA catchphrase associated with a product or service being advertised.
More synonyms by meaning
nouna favorite saying of a group, organization or individual
Similar
Broader
Also see
Synonym sets from Open English WordNet, CC BY 4.0.
Origin
- Proto-Indo-European*slowgʰos
- Proto-Celtic*slougos
- Old Irishslóg
- Middle Irishslúag
- Scottish Gaelicsluagh
- Proto-Indo-European*ǵeh₂r-
- Proto-Celtic*garsman
- Old Irishgairm
- Scottish Gaelicgairm
- Scottish Gaelicsluagh-ghairm
- Englishsloggorne
- Englishslughorne
- Englishslughorn
- Englishslogan
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).
More words from Scottish Gaelic, Old Irish, Proto-Celtic
Full word history & related roots →Translations
Arabic شِعَار
- شِعَار (šiʕār)catchphrase associated with a product or service being advertised
Bengali স্লোগান
- স্লোগান (slōgan)catchphrase associated with a product or service being advertised
Bulgarian деви́з, сло́ган
- деви́з (devíz)distinctive phrase of a person or group of people — see also motto
- сло́ган (slógan)catchphrase associated with a product or service being advertised
- ло́зунг (lózung)catchphrase associated with a product or service being advertised
Catalan eslògan
- eslògancatchphrase associated with a product or service being advertised
Chinese Cantonese 標語 /标语, 口號 /口号
- 標語 /标语 (biu¹ jyu⁵)catchphrase associated with a product or service being advertised
- 口號 /口号 (hau² hou⁶)catchphrase associated with a product or service being advertised
Chinese Mandarin 標語 /标语, 口號 /口号
- 標語 /标语 (biāoyǔ)catchphrase associated with a product or service being advertised
- 口號 /口号 (kǒuhào)catchphrase associated with a product or service being advertised
Czech slogan, slogan
- slogandistinctive phrase of a person or group of people — see also motto
- slogancatchphrase associated with a product or service being advertised
Danish slogan, slagord
- slogancatchphrase associated with a product or service being advertised
- slagordcatchphrase associated with a product or service being advertised
Dutch slagzin
- slagzincatchphrase associated with a product or service being advertised
Esperanto slogano
- sloganocatchphrase associated with a product or service being advertised
Estonian loosung, moto
- loosungcatchphrase associated with a product or service being advertised
- motocatchphrase associated with a product or service being advertised
- reklaamlausecatchphrase associated with a product or service being advertised
- tunnuslausecatchphrase associated with a product or service being advertised
Finnish slogani, iskulause
- sloganicatchphrase associated with a product or service being advertised
- iskulausecatchphrase associated with a product or service being advertised
French slogan
- slogancatchphrase associated with a product or service being advertised
German Devise, Leitspruch
- Devisecatchphrase associated with a product or service being advertised
- Leitspruchcatchphrase associated with a product or service being advertised
- Losungcatchphrase associated with a product or service being advertised
- Mottocatchphrase associated with a product or service being advertised
- Parolecatchphrase associated with a product or service being advertised
- Schlachtrufcatchphrase associated with a product or service being advertised
- Spruchcatchphrase associated with a product or service being advertised
- Wahlspruchcatchphrase associated with a product or service being advertised
- Werbespruchcatchphrase associated with a product or service being advertised
- Slogancatchphrase associated with a product or service being advertised
- Schlagwortcatchphrase associated with a product or service being advertised
Greek σλόγκαν, σύνθημα
- σλόγκαν (slógkan)catchphrase associated with a product or service being advertised
- σύνθημα (sýnthima)catchphrase associated with a product or service being advertised
Hebrew סְלוֹגֶן, סִסְמָה
- סְלוֹגֶן (slógen)catchphrase associated with a product or service being advertised
- סִסְמָה (sismá)catchphrase associated with a product or service being advertised
Hindi नारा
- नारा (nārā)catchphrase associated with a product or service being advertised
Hungarian szlogen, jelmondat
- szlogencatchphrase associated with a product or service being advertised
- jelmondatcatchphrase associated with a product or service being advertised
Icelandic slagorð
- slagorðcatchphrase associated with a product or service being advertised
Indonesian slogan, slogan
- slogandistinctive phrase of a person or group of people — see also motto
- slogancatchphrase associated with a product or service being advertised
Irish sluán, sluaghairm
- sluáncatchphrase associated with a product or service being advertised
- sluaghairmcatchphrase associated with a product or service being advertised
Japanese スローガン, 標語
- スローガン (surōgan)catchphrase associated with a product or service being advertised
- 標語 (hyōgo)catchphrase associated with a product or service being advertised
Korean 슬로건, 표어
- 슬로건 (seullogeon)catchphrase associated with a product or service being advertised
- 표어 (pyoeo)catchphrase associated with a product or service being advertised
Latvian lozungs, sauklis
- lozungscatchphrase associated with a product or service being advertised
- saukliscatchphrase associated with a product or service being advertised
- sloganscatchphrase associated with a product or service being advertised
Lithuanian lozungas, šūkis
- lozungascatchphrase associated with a product or service being advertised
- šūkiscatchphrase associated with a product or service being advertised
- sloganascatchphrase associated with a product or service being advertised
Malay cogan, cogan kata
- cogandistinctive phrase of a person or group of people — see also motto
- cogan katadistinctive phrase of a person or group of people — see also motto
- kata-kata keramatdistinctive phrase of a person or group of people — see also motto
- kata-kata semboyandistinctive phrase of a person or group of people — see also motto
- motodistinctive phrase of a person or group of people — see also motto
- slogandistinctive phrase of a person or group of people — see also motto
- slogancatchphrase associated with a product or service being advertised
- slogan iklancatchphrase associated with a product or service being advertised
Māori kīanga teremau, pepeha
- kīanga teremaucatchphrase associated with a product or service being advertised
- pepehacatchphrase associated with a product or service being advertised
Norwegian Bokmål slagord
- slagordcatchphrase associated with a product or service being advertised
Polish slogan, slogan
- slogandistinctive phrase of a person or group of people — see also motto
- slogancatchphrase associated with a product or service being advertised
- hasłocatchphrase associated with a product or service being advertised
- sloganbattle cry among the ancient Irish or highlanders of Scotland
Portuguese slogan, lema
- slogancatchphrase associated with a product or service being advertised
- lemacatchphrase associated with a product or service being advertised
Romanian slogan, lozincă
- slogancatchphrase associated with a product or service being advertised
- lozincăcatchphrase associated with a product or service being advertised
Russian деви́з, сло́ган
- деви́з (devíz)distinctive phrase of a person or group of people — see also motto
- сло́ган (slógan)catchphrase associated with a product or service being advertised
- ло́зунг (lózung)catchphrase associated with a product or service being advertised
- деви́з (devíz)catchphrase associated with a product or service being advertised
Scottish Gaelic sluagh-ghairm, sluagh-ghairm
- sluagh-ghairmdistinctive phrase of a person or group of people — see also motto
- sluagh-ghairmcatchphrase associated with a product or service being advertised
- sluagh-ghairmbattle cry among the ancient Irish or highlanders of Scotland
Slovak slogan
- slogancatchphrase associated with a product or service being advertised
Spanish eslogan, consigna
- eslogancatchphrase associated with a product or service being advertised
- consignacatchphrase associated with a product or service being advertised
- lemacatchphrase associated with a product or service being advertised
- slogancatchphrase associated with a product or service being advertised
Swahili kauli mbiu
- kauli mbiucatchphrase associated with a product or service being advertised
Swedish slogan, slagord
- slogancatchphrase associated with a product or service being advertised
- slagordcatchphrase associated with a product or service being advertised
Tagalog pamansag
- pamansagcatchphrase associated with a product or service being advertised
Thai สโลแกน, คำขวัญ
- สโลแกน (sà-loo-gɛɛn)catchphrase associated with a product or service being advertised
- คำขวัญ (kam-kwǎn)catchphrase associated with a product or service being advertised
Turkish şiar
- şiarcatchphrase associated with a product or service being advertised
Ukrainian сло́ган, ло́зунг
- сло́ган (slóhan)catchphrase associated with a product or service being advertised
- ло́зунг (lózunh)catchphrase associated with a product or service being advertised
- га́сло (háslo)catchphrase associated with a product or service being advertised
- деві́з (devíz)catchphrase associated with a product or service being advertised
Urdu نَعْرَہ, شِعار
- نَعْرَہ (na'ra)catchphrase associated with a product or service being advertised
- شِعار (śi'ār)catchphrase associated with a product or service being advertised
Vietnamese khẩu hiệu
- khẩu hiệucatchphrase associated with a product or service being advertised
Yiddish קלינגוואָרט
- קלינגוואָרט (klingvort)catchphrase associated with a product or service being advertised
Rhymes & wordplay
Rhymes with slogan
All rhymes →Anagrams
Cite this entry
APA
slogan. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/slogan
MLA
“slogan.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/slogan. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “slogan,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/slogan.
Source: slogan on Wiktionary, CC BY-SA 4.0.