counteradvertising

noun

A form of advertising that aims to dissuade consumers from a product or service.

Scrabble 25
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Meanings

nouncounteradvertising (uncountable)
  1. uncountableA form of advertising that aims to dissuade consumers from a product or service.

    He added, “What we know is that counteradvertising in general works.”

    2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times

Origin

From counter- + advertising.

Full word history & related roots →
Cite this entry
APA

counteradvertising. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/counteradvertising

MLA

“counteradvertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/counteradvertising. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “counteradvertising,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/counteradvertising.

Source: counteradvertising on Wiktionary, CC BY-SA 4.0.