Meanings
nouncounterslogan (plural counterslogans)
plural counterslogans
- A slogan created to oppose another slogan.
His rallying cry inspired the partisan crowd, but Truman supporters reminded voters of Lincoln’s admonition when running for re-election in 1864 — not to “swap horses while crossing the river” — which could not be overcome by the Republican counterslogan “Change horses or drown!”
2008 January 27, William Safire, “Change Machine”, in New York Times
Origin
Cite this entry
APA
counterslogan. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/counterslogan
MLA
“counterslogan.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/counterslogan. Accessed November 3, 2026.
Chicago
WatkinsX Dictionary, s.v. “counterslogan,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/counterslogan.
Source: counterslogan on Wiktionary, CC BY-SA 4.0.