cream puff piece

plural cream puff pieces · alternative creampuff piece

1. informaljournalismA positive article or review that is largely based on opinion.

   In some cases, that was true; they thought I was just another beauty or fashion editor who would do a cream-puff piece about their products .

   1995, Paula Begoun, Miriam Bulmer, Don't Go Shopping for Hair Care Products Without Me, Beginning Press, →ISBN, page 17

   2 more examples

   This week includes criticism of our story on Laura Bush as a "cream puff piece" and praise for the new invention we featured which turns off other peoples' televisions, called TV-B-Gone.

   2004 October 21, “Letters: Laura Bush, and TV-B-Gone”, in NPR

   While he was a player with the Florida Marlins a writer did a “cream puff piece” on him where Renteria told him his family calls him Ricky instead of Rich.

   2012 December 6, Jesse Rogers, “Cubs Notes: No Rule 5 pick”, in ESPN

   Synonyms: puff piece