cross-promote

verb

To advertise or promote products by using other advertised products, services, or promotions, thereby simultaneously increasing the commercial presence and impact for all products involved.

OriginEnglish promote ← Latin prōmōtus ← Proto-Italic *moweō →
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Meanings

verbcross-promote (third-person singular simple present cross-promotes, present participle cross-promoting, simple past and past participle cross-promoted)

present singular third person cross-promotes · participle present cross-promoting · participle past cross-promoted · past cross-promoted

  1. ambitransitiveTo advertise or promote products by using other advertised products, services, or promotions, thereby simultaneously increasing the commercial presence and impact for all products involved.
  2. transitiveusuallybetween two or more parties; entities; between two or more parties; entitiesTo promote mutually.

Origin

  1. Proto-Indo-European*(s)ker-der.?
  2. Proto-Italic*kruks /*krukis
  3. Latincrux
  4. Old Irishcros
  5. Old Norsekross
  6. Old Englishcros
  7. Middle Englishcross
  8. Middle Englishcros-
  9. Englishcross-
  10. Proto-Indo-European*per-der.?
  11. Proto-Indo-European*pér
  12. Proto-Indo-European*pró
  13. Proto-Indo-European*pro-
  14. Proto-Italic*pro-
  15. Latinprō-
  16. Proto-Indo-European*m(y)ewh₁-
  17. Proto-Indo-European*m(y)owh₁éyeti
  18. Proto-Italic*moweō
  19. Latinmoveō
  20. Latinprōmoveō
  21. Latinprōmōtus
  22. Englishpromote
  23. Englishcross-promote

From cross- + promote.

Full word history & related roots →
Cite this entry
APA

cross-promote. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/cross-promote

MLA

“cross-promote.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/cross-promote. Accessed November 4, 2026.

Chicago

WatkinsX Dictionary, s.v. “cross-promote,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/cross-promote.

Source: cross-promote on Wiktionary, CC BY-SA 4.0.