customerize

present singular third person customerizes · participle present customerizing · participle past customerized · past customerized

1. transitivebusinessTo adapt to the needs or goals of a customer, or customers in general.

   He knew, however, that he wanted to reposition and “customerize” the HR department at SBC.

   1996, Randall S. Schuler, Paul F. Buller, Cases in Management, Organizational Behavior and Human Resources Management, page 259

   1 more example

   Customerize the company! Am I right or am I right? For forty years or thereabouts, marketers have worshipped at the feet of the customer.

   2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, page 7