dark pattern

noun

A user interface that is intentionally designed to trick users into doing things that are not in their own best interest, such as giving up more information, or agreeing to unfavourable terms.

“It was really easy to register an account on the app, but the option to delete my account seemed almost impossible, which made me feel like a victim of a dark pattern.”

Meanings

noundark pattern (plural dark patterns)

plural dark patterns

  1. computingA user interface that is intentionally designed to trick users into doing things that are not in their own best interest, such as giving up more information, or agreeing to unfavourable terms.

    It was really easy to register an account on the app, but the option to delete my account seemed almost impossible, which made me feel like a victim of a dark pattern.

    3 more examples

    The Impersonation dark pattern occurs when these broadcasts communicate actions users never performed, thus misleading others.

    2014, Chris Lewis, Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities

    Brignull's specific goal in identifying dark patterns was to recognize and name companies, and describe their dark practices so that people would be aware of dark patterns in an interface, and to shame the companies using them.

    2015, Nicolai Marquardt, Proxemic Interactions: From Theory to Practice, page 140

    Consumers are faced with dark patterns on a daily basis; whether they want to use an online retailer, unsubscribe from a service, protect their privacy, and in many other situations.

    2021 January 14, Norwegian Consumer Council, You can log out, but you can never leave

Synonyms & antonyms

Also see

Origin

Coined by user-experience consultant Harry Brignull in 2010.

Full word history & related roots →

Translations

Finnish harhauttava käyttöliittymä, pimeä käytäntö
  • harhauttava käyttöliittymäTranslations
  • pimeä käytäntöTranslations
  • pimeä malliTranslations
Polish antywzorzec
  • antywzorzecTranslations
Cite this entry
APA

dark pattern. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/dark%20pattern

MLA

“dark pattern.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/dark%20pattern. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “dark pattern,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/dark%20pattern.

Source: dark pattern on Wiktionary, CC BY-SA 4.0.