dark post

noun

A social media ad which doesn't appear on the poster's timeline.

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Meanings

noundark post (plural dark posts)

plural dark posts

  1. social mediaA social media ad which doesn't appear on the poster's timeline.
    1 more example

    “The only way an ad isn’t a ‘dark post’ is if you’re promoting an organic News Feed post,” says Gary Coby, former director of advertising at the Republican National Committee, who worked on the Trump campaign. “It’s impossible to properly use the Facebook platform, to test or buy at scale, with just organic posts.”

    2017 September 20, Michael Zumstein, “The Real Trouble With Trump's 'Dark Post' Facebook Ads”, in Wired, archived from the original on 10 May 2024
Cite this entry
APA

dark post. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/dark%20post

MLA

“dark post.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/dark%20post. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “dark post,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/dark%20post.

Source: dark post on Wiktionary, CC BY-SA 4.0.