day-after recall test

noun

A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

“The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.”

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Meanings

nounday-after recall test (plural day-after recall tests)

plural day-after recall tests

  1. advertisingA method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

    The day-after recall test is one of the original forms of advertising research, but few people still use it because the data and analysis are limited.

Cite this entry
APA

day-after recall test. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/day-after%20recall%20test

MLA

“day-after recall test.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/day-after%20recall%20test. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “day-after recall test,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/day-after%20recall%20test.

Source: day-after recall test on Wiktionary, CC BY-SA 4.0.