day-after recall tests

A form of day-after recall test — A method of advertising research measuring the proportion of people who remember seeing an advertisement the day after it was shown on television.

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Meanings

noun
  1. pluralplural of day-after recall test
Cite this entry
APA

day-after recall tests. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/day-after%20recall%20tests

MLA

“day-after recall tests.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/day-after%20recall%20tests. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “day-after recall tests,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/day-after%20recall%20tests.

Source: day-after recall tests on Wiktionary, CC BY-SA 4.0.