Meanings
noundirect marketing (uncountable)
- uncountablebusinessMarketing that reaches potential buyers by communications directly addressed to the consumer or customer.
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74
Translations
Chinese Mandarin 直效營銷 /直效营销, 直接式行销
- 直效營銷 /直效营销 (zhíxiào yíngxiāo)marketing that reaches customers by direct communication
- 直接式行销 (zhíjiēshì xíngxiāo)marketing that reaches customers by direct communication
Finnish suoramarkkinointi
- suoramarkkinointimarketing that reaches customers by direct communication
Polish marketing bezpośredni
- marketing bezpośrednimarketing that reaches customers by direct communication
Ukrainian прями́й ма́ркетинг
- прями́й ма́ркетинг (prjamýj márketynh)marketing that reaches customers by direct communication
Cite this entry
APA
direct marketing. (n.d.). In WatkinsX Dictionary. Retrieved November 4, 2026, from https://dictionary.watkinsx.com/word/direct%20marketing
MLA
“direct marketing.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/direct%20marketing. Accessed November 4, 2026.
Chicago
WatkinsX Dictionary, s.v. “direct marketing,” accessed November 4, 2026, https://dictionary.watkinsx.com/word/direct%20marketing.
Source: direct marketing on Wiktionary, CC BY-SA 4.0.