direct response

noun

Marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.

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Meanings

noundirect response (uncountable)
  1. uncountablebusinessMarketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured and attributed to individual advertisements, and where there is no intermediary between buyer and seller.
Cite this entry
APA

direct response. (n.d.). In WatkinsX Dictionary. Retrieved November 2, 2026, from https://dictionary.watkinsx.com/word/direct%20response

MLA

“direct response.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/direct%20response. Accessed November 2, 2026.

Chicago

WatkinsX Dictionary, s.v. “direct response,” accessed November 2, 2026, https://dictionary.watkinsx.com/word/direct%20response.

Source: direct response on Wiktionary, CC BY-SA 4.0.