drawcard

plural drawcards

1. UKSomething that attracts customers, visitors, spectators, etc. to a place or an event.

   1998, The Bulletin, Issues 6138-6146, page 62, Falconry is another big drawcard at Hever and at other historical sites.

   4 more examples

   I remember once in the professional theatre in Addis Ababa a certain actor had become a popular drawcard.

   1997, Robert Kavanagh, Making People′s Theatre, page 182

   The drawcard was a two-act comic revue written for the occasion, “Quatsch” (German, “Nonsense”).

   1993, Brian Boyd, Vladimir Nabokov: The Russian Years, page 273

   A single trip might not seem particularly environmentally significant, but Norway′s environment remains one of its main drawcards and one that millions of travellers who visit Norway every year have a responsibility to protect.

   2008, Anthony Ham, Miles Roddis, Kari Lundgren, Norway, Lonely Planet, page 19

   He was the defending champion, a proven drawcard and a player of the future.

   2009 January 28, Todd Woodbridge, “Australian tennis great says heat simply part of game”, in Herald Sun, archived from the original on 04 Aug 2009

   Synonyms: attraction, draw, drawing card