Meanings
- uncountableThe use of feminist messages to advertise products to women.
SheKnows Media, a digital marketing company, put out a survey in 2014 to find out precisely how women felt about femvertising ads.
2016, Joseph Quinlan, Jackie VanderBrug, Gender Lens Investing2 more examples
The wave of femvertising has only served to intensify since the launch of #IWILLWHATIWANT, with recent campaigns by Audi, H&M, Brawny, and even Barbie all attempting to capitalize on the femvertising trend.
2019, José Antonio Muñiz Velázquez, Cristina M. Pulido, The Routledge Handbook of Positive CommunicationIs International Women's Day today little more than an excuse for 'femvertising' as brands co-opt messages of equality and empowerment as means by which to flog us stuff?
2019 March 8, “How 'femvertising' edged out feminism - 'Two separate women’s movements which have always been in conflict'”, in The Independent
Origin
Cite this entry
femvertising. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/femvertising
“femvertising.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/femvertising. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “femvertising,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/femvertising.
Source: femvertising on Wiktionary, CC BY-SA 4.0.