fitfluencer

plural fitfluencers

1. neologismsocial mediaAn influencer who primarily creates content related to fitness.

   Do the same thing every week, just a wee bit heavier. Ignore the "fitfluencers" doing donkey kicks while jumping with 50kg dumbbells.

   2022 July 27, Bernadine Jones, “Why women and weights are a healthy fit”, in Katharine Viner, editor, The Guardian, London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 21 Oct 2022

   4 more examples

   A New Jersey fitfluencer has devised an unconventional way to stay swoll — by having trainers hit him with watermelons, doing underwater situps and performing other unorthodox routines that would put "Rocky" to shame.

   2021 May 12, Ben Cost, “Fitfluencer stays ripped by getting hit with watermelons, baseball bats”, in New York Post, New York, N.Y.: News Corp, →ISSN, →OCLC, archived from the original on 01 Jul 2022

   The fitfluencers of the world will try to scare you about heavy weights and tell you you should be afwaid, that very light or bodyweight stuff is the same. It isn't.

   2021 June 23, Casey Johnston, “If You're Scared of Lifting Heavy Weights, Here's What to Do”, in VICE, archived from the original on 05 Dec 2022

   For us, the best motivator for hopping on a stairmaster is cute workout clothes. Specifically, we're talking about high-waisted leggings. With their high inseam and suck-you-in fabric, these fitted pants are a fitfluencer favorite.

   2022 February 10, Justine Carreon, “25 High-Waisted Leggings To Make You Look And Feel Like A Fitfluencer”, in Elle, archived from the original on 21 Nov 2022

   Make a point to follow accounts that focus on finding joy and confidence in movement itself, but be wary of fitfluencers who share before-and-after photos that highlight fat loss, or images, like glistening abs or disembodied legs, that treat body parts like objects that need to be perfected.

   2023 May 10, Danielle Friedman, “Fitness Influencers Often Do More Harm Than Good, Research Suggests”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 07 Aug 2023

   Synonyms: gymfluencer · Antonyms: fatfluencer