focus group

noun

A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

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Meanings

nounfocus group (plural focus groups)

plural focus groups

  1. A group of people, sampled from a larger population, interviewed in open session for market research or political analysis.

Origin

Coined by psychologist and marketing expert Ernest Dichter.

Full word history & related roots →

Translations

Finnish fokusryhmä, täsmäryhmä
  • fokusryhmäa group of people interviewed for market research or political analysis
  • täsmäryhmäa group of people interviewed for market research or political analysis
German Fokusgruppe
  • Fokusgruppea group of people interviewed for market research or political analysis
Hungarian fókuszcsoport
  • fókuszcsoporta group of people interviewed for market research or political analysis
Swedish fokusgrupp
  • fokusgruppa group of people interviewed for market research or political analysis
Cite this entry
APA

focus group. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/focus%20group

MLA

“focus group.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/focus%20group. Accessed November 3, 2026.

Chicago

WatkinsX Dictionary, s.v. “focus group,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/focus%20group.

Source: focus group on Wiktionary, CC BY-SA 4.0.