gay vague

noun

An advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.

“For quotations using this term, see Citations:gay vague.”

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Meanings

noungay vague (uncountable)

alternative gay-vague

  1. informaluncountableAn advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.

    For quotations using this term, see Citations:gay vague.

Origin

Coined by the journalist Michael Wilke of Advertising Age in 1997.

Full word history & related roots →
Cite this entry
APA

gay vague. (n.d.). In WatkinsX Dictionary. Retrieved November 5, 2026, from https://dictionary.watkinsx.com/word/gay%20vague

MLA

“gay vague.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/gay%20vague. Accessed November 5, 2026.

Chicago

WatkinsX Dictionary, s.v. “gay vague,” accessed November 5, 2026, https://dictionary.watkinsx.com/word/gay%20vague.

Source: gay vague on Wiktionary, CC BY-SA 4.0.