Meanings
- alternativeuncountableAlternative form of goodwill.
Synonyms & antonyms
noun(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonym sets from Open English WordNet, CC BY 4.0.
Cite this entry
good will. (n.d.). In WatkinsX Dictionary. Retrieved November 3, 2026, from https://dictionary.watkinsx.com/word/good%20will
“good will.” WatkinsX Dictionary, https://dictionary.watkinsx.com/word/good%20will. Accessed November 3, 2026.
WatkinsX Dictionary, s.v. “good will,” accessed November 3, 2026, https://dictionary.watkinsx.com/word/good%20will.
Source: good will on Wiktionary, CC BY-SA 4.0.